Today, the company revealed a new initiative dubbed Nintendo Labo, which involves DIY cardboard accessories that can transform the Switch’s Joy-Con controllers into everything from a fishing rod to a piano to a full-on robot suit. These accessories are then used to control a variety of mini-games, essentially turning the Switch tablet into a tiny arcade.
Paraphrasing, but when I told my wife about Labo she said, "Nintendo is going to get you to buy a cardboard box, aren't they?"